Reducing Your Plastic Footprint … Bottled Water Be Gone!

Bottled water consumption has tripled over the past 10 years, and this has huge implications on the environment.

The production of plastic bottles requires 17 million barrels of oil per year, produces more than 2.5 million tonnes of carbon dioxide per year, and uses three times the amount of water than is contained inside the actual bottle. Does this sound like an efficient use of resources to you?


A second problem exists with plastic, in that every single piece of plastic ever made still exists.  Petroleum based plastics do not decompose like organic matter does, so every day, as more plastic is made, more is thrown away and accumulates in landfill. I’ve described above how the production of plastic causes environmental issues, but the disposal of it is no better. Plastic releases toxins into the environment and impacts heavily on land and sea life.

We can reduce the amount of plastic we consume in our daily lives in so many ways. From refusing plastic straws with your drinks in pubs and cafes, to taking a reusable bag instead of putting your shopping into plastic ones. A really simple way is to stop buying water in plastic bottles.

In order to avoid using plastic water bottles, however, we need to make sure our tap water is good enough to drink, and public water suppliers have a very tough job of keeping our water pure and free of contaminants. To make sure the water doesn’t hold bacteria, chemicals must be used in the treatment.  Some of those chemicals will inevitably still be present when it arrives at the tap, and for optimum health and taste, this water should be filtered.


A Phox Water alkaline pitcher gives you the taste of bottled water without the financial and environmental expense of bottled water. By removing unwanted contaminants such as heavy metals and chlorine, and adding trace minerals, the filters create a smooth refreshing taste.

Why Alkaline Water?

The main feature of an alkaline water filter is that it increases the pH level of the water, making it more alkaline. This helps the body to neutralise the acidity we accumulate through our diets. While the pH level of our stomachs is acidic (pH 4), drinking alkaline water creates hydrochloric acid, and the bicarbonates created in this process neutralise excess acids in our bloodstream.

How does it work?

The Phox Water filter has a five stage filtering process, as detailed below.


Organic material in public water supplies comes from decaying plant life, which becomes more soluble in water over time, the first layer (non-woven fabrics) of the filter effectively removes this. It also removes and destroys residual disinfectants (chlorine and chloramine), rust and limescale.

The second layer is made up of alkaline mineral balls, which promote a healthy immune system and add purifying minerals into the water.

In the third layer, activated carbon absorbs heavy metals (such as lead, aluminium, and mercury), chlorine, odour, colour, chemicals and pesticides.

The fourth layer is an Ion Exchange resin and this is effective in reducing: Nitrate Perchlorate Hexavalent Chromium (Cr VI) Colour.  It also adjust the calcium and magnesium content which softens the water. Soft water tastes much better.

The final layer of infrared energy balls further remineralizes the water by adding trace elements such as zinc and iodine.

What else does it remove?

Above, I’ve described many things that the filter removes, but I haven’t yet mentioned fluoride or hormones accumulated in water from the use of the contraceptive pill. These are huge concerns for me and I’ve never been confident that any other filter would remove them to a satisfactory level.


The trihalomethane element is usually a bi-product of chlorine and when the water is chlorine free, most of the substance is also absorbed by the filter. Activated carbon filters are quite good at filtering out the majority of oestrogen based substances but not to a degree of 100% removal.


Phox Water state that they can’t guarantee it removes fluoride fully, but absorbs fluoride slightly with varying efficiency.


The silver lining is that each filter lasts for around 350-400 litres. If you factor in that the average one litre bottle of water can now cost 84 pence, the purchase of a Phox Water filter can also save you around £262.

I have been using this filter for around 3 weeks now and I am so impressed. I used to use a Brita filter, but could only ever use it for making tea or cooking, as I never liked the taste. The alkaline filter from Kinetic Water makes my water tastes just as good as the glass bottled water I’d be using up until now. Such a money saver. And even though the glass was being recycled, I feel better knowing that I’m not using the resources it took to make it in the first place. And yes, my tea tastes so much better!

The filter is currently made under ethical conditions in China, but Kinetic Water are shortly moving their production to where their offices are based, in Scotland.

Together we can use water more efficiently, reduce our plastic footprint and save a fortune in the process.

This product was sent to me free of charge for review purposes. All opinions are my own.

One Comment Add yours

  1. Ananda says:

    This is the best way to save our planet and baking water healthfully to drink etc.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s