Consumer demand is growing for sustainability. More and more conscious buyers are now rejecting the throwaway culture, and replacing cheap plastic for renewable, compostable and sustainable packaging and products.
To help meet this demand, new climate positive deodorant company, Wild, have just launched of a fresh range of improved deodorant scents, that are both vegan-friendly, cruelty free, and free from nasties such as aluminium salts, parabens and phthalates. The range boasts the world’s first 100% compostable and biodegradable refill packaging, with aluminium holders designed to last for a lifetime.
The average lifespan of a typical plastic deodorant pack is around 400 years and there are more than 250 million bought in the UK alone every year. Each of these holds a host of unnecessary chemicals that can be bad for your skin and the environment. In comparison, a Wild refill will fully compost within 6 months, and biodegrade within 12.
Posted straight through consumers’ doors in 100% recyclable packaging, the Wild deodorant refills are available as a one-off purchase or part of a subscription service, where customers will initially receive a case and scent of their choice, with a new set of three refillable fragrances sent automatically every three months.
It’s very easy to insert the refill into the casing, and it just looks so sleek and elegant. I love the way it looks in my bathroom – it’s on proud display.
Each refill is designed to last about 4 weeks, with regular daily use. I’ve found this to be about right, and have only had to use it once per day, despite being a very sweaty person (even when not exercising)!
I absolutely love everything about this brand – it’s mission, the packaging, the ethical ethos and the fact that I can order my refills on subscription. The idea of a reusable case is great, as it means a completely zero waste process, and packaging which is much easier to carry around if you are going to festivals or on a holiday – or at the moment, out to your back garden or balcony!!!
For every deodorant Wild sells, it contributes towards a global tree planting initiative through charity On A Mission. Through the charity, Wild hopes to slow the increasing degradation of climate change, enable the rehabilitation of wildlife and raise awareness for important eco-issues on a global scale.
You can find out much more about Wild by visiting their website.
Thanks for reading, have a wonderful week ahead!
I was sent this product free of charge by Wild, for review purposes. All opinions are my own.